LOUISVILLE, Ky. - The NFCA is thrilled to announce New Balance has agreed to renew as an Official Sponsor and has inked a multi-year official sponsorship with the Association.
"We are excited to have New Balance continue as an Official Sponsor,” said NFCA Executive Director Carol Bruggeman. “New Balance is known worldwide for their innovative, first-class products. New Balance made a huge investment in the fastpitch space several years ago and because of their comfortable, quality footwear and uniforms, now have a big presence on softball fields across the country. We appreciate their commitment to the sport of softball and the NFCA."
New Balance, a global athletic leader, continues as the title sponsor of the NFCA’s Golden Shoe Award, an award it has sponsored since 2017. The New Balance/NFCA Golden Shoe Award is presented to one student-athlete in each division that exudes speed and embodies the New Balance pursuit of excellence. This baserunning award is selected by the All-America committees of elected head coaches in each of the 10 represented divisions (nine college and one high school) with recipients being honored at the conclusion of their respective seasons.
New Balance is proud to expand and extend our current partnership with the National Fastpitch Coaches Association and the Fastpitch coaching community,” said Chris Kallao, New Balance National Sales Manager – Diamond Sports. “We remain committed to supporting the NFCA and their mission of educating coaches as we focus on bringing this incredible sport to more athletes around the globe.”
About New Balance
New Balance, headquartered in Boston, Mass., has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com
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The NFCA (National Fastpitch Coaches Association) is the professional organization for fastpitch softball coaches. Known for its highly-regarded Awards Program, the NFCA also educates and supports softball coaches on a variety of different levels: from NFCA podcasts to a comprehensive drills database, to in-person events and a National Convention.
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